Just like any other B2C business, achieving high customer satisfaction and low customer retention have always been on the agenda for BOB Autowas. Despite Year-over-Year growth and profitability over the last few years, the company’s customer churn rate was around 4.6% per month. Due to scattered client information, BOB Autowas was unable to identify which customer segment was performing poorly and therefore tailor their engagement approach. Hoping to increase the revenue share generated by its subscription-based model, BOB Autowas aimed to retain its subscribers while expanding the customer base. To achieve this, the company first needed to have clear customer segmentations so that it could execute corresponding targeting campaigns. To fight churn and expand its current customer base, BOB Autowas was in need of a retention solution, that’s when they discovered Churned.