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Retain, reactivate and upsell to customers
with Churned
Retain, reactivate and upsell to customers with Churned
Churned helps Customer Success, Fundraising and Marketing teams engage the right customers at the right time with predictive insights and personalised actions–all at scale.
Trusted by
Europe's leading
one-to-many subscription businesses
Trusted by
Europe's leading
one-to-many subscription businesses
Problem
Problem
Churn is costing you more than you think
Churn could be silently draining your revenue. Manual processes and scattered data make it impossible to proactively engage customers and effectively reduce churn.
Guesswork isn't cheap
Manual churn prediction can lead to fewer retained customers, and more money spent on attracting new ones.
Manual churn prediction can lead to fewer retained customers, and more money spent on attracting new ones.
Scattered data, scattered insights
Siloed data makes it impossible to see the full customer picture and consistently choose the best possible engagement decisions.
Siloed data makes it impossible to see the full customer picture and consistently choose the best possible engagement decisions.
Over-reliance on internal teams
Relying on in-house technical teams for analysis slows your responses and can let churn signals go unnoticed.
Lack of personal
engagement
Generic outreach doesn’t work and one-to-one engagement is too costly. Personalisation at scale is key to driving loyalty.
Generic outreach doesn’t work and one-to-one engagement is too costly. Personalisation at scale is key to driving loyalty.
Doing it alone is expensive
Building custom predictive models and protocols can cost you significant amounts of time and money.
Building custom predictive models and protocols can cost you significant amounts of time and money.
Solution
Solution
Maximise retention with minimal effort
Churned uses predictive and prescriptive AI models to organise customer data and use it to identify patterns of behaviour. It then recommends personalised next steps that help you retain, reactivate or upsell to customers.
Our process
How does it work?
Churned unifies customer data from your existing tools into a single platform. AI models identify your at-risk segments and recommend automated steps to retain, reactivate and upsell.
1
Connect your data
Integrate your CRM, support, usage, financial and marketing data using APIs or directly from your data warehouse. Churned consolidates this data into one platform so you have a single customer overview.
2
Predict behaviour
Based on data patterns, our predictive AI model identifies which customers are at risk of churn, ready for upsell, or primed for reactivation. You can then confidently target the most at-risk segments.
3
Act with automation
Our prescriptive AI model identifies the next best action to perform for each segment and automates it. This lets you deliver targeted, timely messages that drive retention, reactivation, and growth at scale.
Our process
How does it work?
Churned unifies customer data from your existing tools into a single platform. AI models identify your at-risk segments and recommend automated steps to retain, reactivate and upsell.
1
Connect your data
Integrate your CRM, support, usage, financial and marketing data using APIs or directly from your data warehouse. Churned consolidates this data into one platform so you have a single customer overview.
2
Predict behaviour
Based on data patterns, our predictive AI model identifies which customers are at risk of churn, ready for upsell, or primed for reactivation. You can then confidently target the most at-risk segments.
3
Act with automation
Our prescriptive AI model identifies the next best action to perform for each segment and automates it. This lets you deliver targeted, timely messages that drive retention, reactivation, and growth at scale.
For Whom?
For Whom?
Who can use Churned?
Whether you're a Customer Success Manager handling B2B clients or a Marketer messaging individual subscribers en masse, you'll get pinpointed recommendations on how and when to engage with those at risk of leaving.
Hassle-free data integrations
Churned connects easily with your existing data sources and tools, so you can get your retention efforts ready to go in days, not weeks.
Transform your complex, siloed data into a single overview.
Transform your complex, siloed data into a single overview.
Get accurate predictions and nuanced next steps per segment.
Get accurate predictions and nuanced next steps per segment.
Enjoy hassle-free data integration for a quick start.
Enjoy hassle-free data integration for a quick start.
Integration
Integration
Connect everything
Real-time predictive insights into customer behavior
Quickly identify churn risks with in-depth analytics.
Use predictive AI to identify customers at risk of leaving by behavioural patterns.
Use predictive AI to identify customers at risk of leaving by behavioural patterns.
Take the best course of action with prescriptive AI recommendations.
Take the best course of action with prescriptive AI recommendations.
Confidently target those most in need of attention to increase retention.
Confidently target those most in need of attention to increase retention.
"Churned helps us stay proactive. Instead of managing 20,000 people, we can segment accounts and focus on the top ones while responding to signals like upsell opportunities or potential churn."
Lloyd Rayner
Chief Revenue Officer, SaaS
"Churned helps us stay proactive. Instead of managing 20,000 people, we can segment accounts and focus on the top ones while responding to signals like upsell opportunities or potential churn."
Lloyd Rayner
Chief Revenue Officer, SaaS
"Before Churned, we relied on manual criteria to build health scores. It was nearly impossible with our diverse customer base and use cases. Churned's data-driven insights replaced guesswork with clear, actionable predictions."
Erik Beentjes
Team lead Digital Customer Success SaaS
"Before Churned, we relied on manual criteria to build health scores. It was nearly impossible with our diverse customer base and use cases. Churned's data-driven insights replaced guesswork with clear, actionable predictions."
Erik Beentjes
Team lead Digital Customer Success SaaS
"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."
Louis Vanderhaeghen
Chief Digital Officer, B2C Subscription
"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."
Louis Vanderhaeghen
Chief Digital Officer, B2C Subscription
"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."
Pieter
Co-Founder, B2C Subscriptions
"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."
Pieter
Co-Founder, B2C Subscriptions
"One of the big benefits of using Churned is having all our data analysed independently in one place. It removes the biases we previously encountered with different suppliers presenting their own interpretations."
Steffie Jansen
Marketing Manager, NGO
"One of the big benefits of using Churned is having all our data analysed independently in one place. It removes the biases we previously encountered with different suppliers presenting their own interpretations."
Steffie Jansen
Marketing Manager, NGO
"Churned provides us with 95% of the intelligence we need at a fraction of the cost it would take to build and maintain in-house tools. It’s a no-brainer for optimising churn prevention."
Kees de Graaf
Deputy publisher
"Churned provides us with 95% of the intelligence we need at a fraction of the cost it would take to build and maintain in-house tools. It’s a no-brainer for optimising churn prevention."
Kees de Graaf
Deputy publisher
Automated personalised engagement at scale
Our prescriptive AI model takes insights from customer data and turns them into personalised recommendations.
Engage with customers through the right channel at the right time.
Engage with customers through the right channel at the right time.
Save time as Churned looks after the strategy and execution behind automations.
Save time as Churned looks after the strategy and execution behind automations.
Reduce the workload of your Customer Success and Marketing teams.
Reduce the workload of your Customer Success and Marketing teams.
Customer Success Stories
Yes. Our customers stick with us.
Find out why they keep using Churned.
NGO
Learn how War Child reduced donor churn by over 25% on specific cohorts. By segmenting donors based on risk, War Child improved retention and the effectiveness of its campaigns, ensuring long-term support.
25
%
reduced churn
Subscription box
Discover how Thuysvers boosted email conversions by 32% and increased retention using Churned. By leveraging RFM segmentation, Thuysvers tailored its outreach to existing customers, maximising revenue from its loyal base.
Pieter
Co-Founder, B2C Subscriptions
B2B SaaS
See how Uptrends reduced churn by 20% and saved 74% in churn losses with our platform. By giving Customer Success Managers the right insights, Uptrends improved customer engagement and retention while driving growth.
20
%
reduced churn
74
%
saved churn losses
Customer Success Stories
Yes. Our customers stick with us.
Find out why they keep using Churned.
NGO
Learn how War Child reduced donor churn by over 25% on specific cohorts. By segmenting donors based on risk, War Child improved retention and the effectiveness of its campaigns, ensuring long-term support.
25
%
reduced churn
Subscription box
Discover how Thuysvers boosted email conversions by 32% and increased retention using Churned. By leveraging RFM segmentation, Thuysvers tailored its outreach to existing customers, maximising revenue from its loyal base.
Pieter
Co-Founder, B2C Subscriptions
B2B SaaS
See how Uptrends reduced churn by 20% and saved 74% in churn losses with our platform. By giving Customer Success Managers the right insights, Uptrends improved customer engagement and retention while driving growth.
20
%
reduced churn
74
%
saved churn losses
Health Score
All sectors
+22.6%
8.2
See Churned in action
Want to know how Churned can help your business? We'll show you how.
See Churned in action
Want to know how Churned can help your business? We'll show you how.
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© 2025 Churned All rights reserved
We’ve got you. Sign up and stay updated
Churned uses your data only to manage your account and provide requested services. We may contact you about our offerings—tick above if you agree.
Unsubscribe anytime. Learn more in our Privacy Policy.
By submitting, you allow Churned to process your data for the requested content
© 2025 Churned All rights reserved