The Churned team

Life at Churned

Our story

In January 2020, Data Science Professor Francisco Blasques, along with his former Master's student Michiel Doornenbal and Maarten Doornenbal, founded Churned in Amsterdam. Recognizing the growing importance of customer retention for businesses, they identified a critical gap: while data is key to understanding customer health, companies often struggle to utilize it effectively. Businesses were caught between slow, expensive, and non-actionable consultancy services, or traditional customer success tools that rely on outdated, rule-based methods lacking advanced intelligence.

This realization led to the birth of Churned. Our mission?
To make AI scalable and accessible for customer success and marketing teams to maximize value and revenue from existing customers. We use different forms of AI to revolutionize customer success. From predictive AI that predicts customer behaviors, to prescriptive AI that guides you on what to do, and Generative AI that actually does it. It is designed to bridge the gap between B2C-level personalization and B2B-level depth

What’s Churned?

Churned is a VC backed AI-driven Customer Success Management Platform. We are an AI SaaS startup headquartered in Amsterdam, serving clients worldwide. Success starts with an amazing team: we are a group of talented, ambitious, like-minded people who are eagerly building an innovative company. We have fun while we build the next big thing!

As AI is the core of everything we do, we have a team of highly skilled data scientists and data engineers who have developed our AI engine. Together with the rest of the Churned team, we have built Churned AI, the AI-driven Customer Success Management platform that transforms your data into actionable retention operations and upsell machines.

This journey of innovation and growth is not just ours—it's an opportunity for you to join and contribute to shaping the future of Customer Success with Churned.

Churned team during christmas
Churned team having dinner

Our Values



We are self-driven, opportunistic, and we go all-in.

Happy team


We are positive, energetic and optimistic.

Churned is user centric


We are hyper-focused on our customers’ values.

Churned team has a diverse skillset


We are a diverse team where everybody brings something unique.

Churned team is noble


We are open, honest and do the right things.

Churned is entrepreneurial


We are bold, we invent, and we simplify.

Churned is datadriven


We are analytical, we love data and numbers.

Logo of Churned
Churned team

Francisco Blasques

Founder & CDSO

Churned team

Lou Bayle

Business Development Intern

Churned team

Dorsa Pourhassan

Customer Success Manager

Churned team

Maarten Doornenbal

Founder & CCO

Churned team

Maura van der Linden

Data Scientist

Churned team

Michiel Doornenbal

Founder & CEO

Churned team

Martijn Jansen

Full stack developer

Churned team

Markus Ohms

Business Development Intern

Churned team

Declan Cherry

Account Executive

Churned team

Chrétien Minke

GTM Advisor

Churned team

Sjoerd van den Beukel

Data scientist

Churned team

Vasco Mota

Data scientist

Churned team

Muus Ebbelaar

Business development

Churned team

Lars Hisken

Full stack developer

Churned team

Shreesha Srinivas

Data Scientist Intern