Subscription Retention Benchmark Report 2026
The data behind why subscribers leave and your guide on what to do next.
See the data behind millions of subscriber data points and the patterns shaping retention, churn, and lifetime value across the subscription economy.
Why nearly 1 in 4 new sign-ups are returning subscribers, making win-back your most cost-effective growth lever.
How disengagement, not price, drives 74.5% of all cancellations.
Why the first three months determine whether a subscriber is worth 6 to 10 times more over time.
Explore the six benchmark findings behind these numbers and what they signal about the future of subscription retention.
