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Lifecycle Marketing in Amsterdam: Customer.io x Churned.io Event Recap
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On Tuesday, October 27, Customer.io and Churned.io brought together an intimate group of marketing leaders at Zum Barbarossa for the Amsterdam edition of Lifecycle Underground.
Designed as an off-script, candid evening, we handed over the mic to discuss what is actually moving the needle, what is falling flat, and the honest conversations that often don't happen inside typical office walls.
Who joined us
The room brought together an invite-only group of 30 lifecycle marketers, growth practitioners, and marketing leaders from forward-thinking brands across the Amsterdam tech and DTC community.
The Atmosphere
Set in the trendy cocktail bar Zum Barbarossa, the evening combined drinks, great food, and plenty of laughs with genuine peer-to-peer connection. The capped guest count kept conversations authentic, collaborative, and entirely off-script.
What we discussed
Attendees dug into candid peer conversations around customer retention, automated journeys, and AI-driven lifecycle strategies. The discussions focused on real-world testing—sharing practical wins alongside the campaigns that did not pan out as planned.
About the Hosts
Customer.io: An AI-powered customer engagement platform built for teams to design and trigger personalized journeys across email, push, SMS, in-app messaging, and webhooks.
Churned.io: An AI engine built for high-volume DTC subscription brands to predict subscriber churn, automate relevant retention offers, and retain customers at scale.
Written by
Jessica Rangel
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