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Boost member renewals across your entire club network

Predict churn risk and automate a personalized response for every member with AI. Scale your retention strategy to keep members active and renewal rates high for every club in your portfolio.

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Trusted by leading gyms & fitness clubs

Problem

Most quit before they hit cancel

Churn starts long before a membership is officially terminated. Retention happens in the gap between the last workout and the final cancellation request.

No early warning system

By the time a cancellation request appears, the decision has already been made.

Disconnected club data

Insights are split across clubs, limiting your ability to act on churn risk at scale.

Lagging renewal tracking

Outreach is triggered by contract end-dates rather than real-time member engagement.

Margin-killing discounts

Generic offers are wasted on healthy members who would have renewed at full price anyway.

Problem

Most quit before they hit cancel

Churn starts long before a membership is officially terminated. Retention happens in the gap between the last workout and the final cancellation request.

No early warning system

By the time a cancellation request appears, the decision has already been made.

Disconnected club data

Insights are split across clubs, limiting your ability to act on churn risk at scale.

Lagging renewal tracking

Outreach is triggered by contract end-dates rather than real-time member engagement.

Margin-killing discounts

Generic offers are wasted on healthy members who would have renewed at full price anyway.

With/Without Churned

Membership management with AI-powered automation

Churned gives fitness operators a real-time view of every member's risk status and the automation to act on it before the cancellation decision is made.

With Churned

Predict churn proactively

Detects drops in individual check-ins weeks before a 52-week contract cliff.

Unify existing member data

Sync check-in, billing, and CRM data in one place for all locations and branches.

Hyper-personalized saves

Deliver custom recommendations based on individual member preferences.

Protect margins with CLV focus

Target offers only to members who actually need them to prevent over-discounting.

Scale across all your clubs

Run a consistent retention strategy that automatically adjusts to local club risk.

Without Churned

Finding out too late

Churn is only visible after a member cancels and has stopped visiting.

Data you cannot use

Member profiles, payment history, and check-in data is scattered.

Low-engagement marketing

Outreach is based on bulk scheduling rather than individual preferences.

Wasting money on promos

Giving discounts to active members who were already going to renew.

Too much manual work

Lack the automation needed to run real-time, relevant marketing across all clubs.

With Churned

Predict churn proactively

Detects drops in individual check-ins weeks before a 52-week contract cliff.

Unify existing member data

Sync check-in, billing, and CRM data in one place for all locations and branches.

Hyper-personalized saves

Deliver custom recommendations based on individual member preferences.

Protect margins with CLV focus

Target offers only to members who actually need them to prevent over-discounting.

Scale across all your clubs

Run a consistent retention strategy that automatically adjusts to local club risk.

Without Churned

Finding out too late

Churn is only visible after a member cancels and has stopped visiting.

Data you cannot use

Member profiles, payment history, and check-in data is scattered.

Low-engagement marketing

Outreach is based on bulk scheduling rather than individual preferences.

Wasting money on promos

Giving discounts to active members who were already going to renew.

Too much manual work

Lack the automation needed to run real-time, relevant marketing across all clubs.

Features

Predictive AI retention tailored to commercial fitness

Real-time intelligence needed to automatically track member behavior, optimize save offers, and run targeted campaigns across all your locations.

Churn prediction

Use predictive AI models to identify exactly which gym members are slipping away by tracking subtle shifts in weekly workout habits.

Churn prediction

Automated campaigns

Automatically trigger the ideal personalized offer, class recommendation, or training perk based on individual behavior.

Automated campaigns

Targeted discounts

Safeguard club profitability by automatically identifying which members need a discount and which ones just need a workout recommendation.

Targeted discounts

Dynamic segmentation

Segment by risk, local club location, and historical usage to deliver highly targeted messaging that matches each member.

Dynamic segmentation

Member reactivation

Pull inactive "sleepers" back to the gym floor and automatically launch win-back pipelines the moment former members show interest in returning.

Member reactivation

Performance dashboards

Track retention campaigns, multi-club churn metrics, and membership CLV trends across all locations in your network.

Performance dashboards

See how Churned works

Use Cases

Protect membership revenue for every club

Multi-location fitness brands use Churned to automatically target at-risk accounts, optimize retention strategies, and maximize total member lifetime value.

Learn more

Increase renewals

Predict exactly which members are at risk of letting their contracts lapse. Automate the timing and delivery of targeted save offers while keeping the cost per save low.

Engage members

Spot members with dropping attendance patterns and pull them back to the gym floor using tailored, non-monetary incentives like personalized studio class recommendations or club amenity perks.

Grow recurring revenue

Safeguard your gym margins by replacing blanket promotions with targeted discounts. Identify and win back former members who show digital interest, creating a predictable secondary pipeline across your entire portfolio.

How Churned works

How Churned works for fitness & gym brands

Churned unifies data from your existing tools into a single platform to quickly generate deep insights into customer behaviour. AI models identify your at-risk segments and recommend automated steps to retain, reactivate and upgrade your members.

Explore the platform

Step 1

Connect your data

Integrate your CRM, support, usage, financial and marketing data using APIs or directly from your data warehouse. Churned consolidates this data into one platform so you have a single customer overview.

Step 1

Connect your data

Step 2

Predict behaviour

Based on data patterns, our predictive AI model identifies which customers are at risk of churn, ready to renew or primed for reactivation. You can then confidently target the most at-risk segments.

Step 2

Predict behaviour

Based on data patterns, our predictive AI model identifies which customers are at risk of churn, ready to renew or primed for reactivation. You can then confidently target the most at-risk segments.

Step 3

Act with automation

Our prescriptive AI model identifies the next best action to perform for each customer account or segment and automates it. This lets you deliver targeted, timely messages that drive retention and reactivation.

Step 3

Act with automation

Explore the platform

Customer Success Stories

Yes. Our customers stick with us.

Find out why leading subscription product brands keep using Churned.

SUBSCRIPTION PRODUCTS

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter Duijs

Co-Founder at Thuysvers

SUBSCRIPTION PRODUCTS

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter Duijs

Co-Founder at Thuysvers

SUBSCRIPTION PRODUCTS

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."

Louis Vanderhaeghen

Chief Digital Officer at Just Russel

SUBSCRIPTION PRODUCTS

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."