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Maximise your customers’ lifetime value with predictive analytics

Predict churn, personalise retention campaigns and uncover upsell opportunities in a single platform designed for subscription product brands. Use Churned’s AI-driven insights and marketing tools to keep customers engaged and valuable.

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Trusted by leading subscription products

Problem

Simply liking your product isn’t enough

Retention is critical for subscription brands that rely on supply chains, so marketers need to have the right tools to keep customers committed.

Wasted resources

Scattered tools and manual processes make it hard for marketers to act quickly and efficiently on retention strategies.

Wasted resources

Scattered tools and manual processes make it hard for marketers to act quickly and efficiently on retention strategies.

High opportunity costs

Without clear data, identifying churn risks becomes extremely difficult, leading to lost time and wasted opportunities.

High opportunity costs

Without clear data, identifying churn risks becomes extremely difficult, leading to lost time and wasted opportunities.

Generic campaigns

One-size-fits-all marketing often gives the wrong impression, leaving customers disengaged and unwilling to continue subscribing to your products.

Generic campaigns

One-size-fits-all marketing often gives the wrong impression, leaving customers disengaged and unwilling to continue subscribing to your products.

With/Without Churned

Extend the value of each customer from the first delivery

Churned helps subscription product brands predict behaviour and personalise strategies that keep customers looking forward to their next order.

With Churned

Proactive churn management

Predict churn risks early and take action before customers move on.

Automated retention campaigns

Automatically trigger personalised retention campaigns based on predictive insights.

Real-time insights

Continuous monitoring and data-driven decision-making for faster adjustments.

Centralised data

Integrate all customer data sources for easier access and deeper retention insights.

Less manual number crunching

Free up internal teams to focus on strategic tasks instead of manual churn management.

Without Churned

Reactive churn management

Churn is only identified after it happens, leading to lost customers.

Manual retention campaigns

Rely on generic, time-consuming campaigns lacking personalisation.

Delayed insights

Manual reporting slows decision-making and retention actions.

Disconnected data

Siloed data makes it harder to identify patterns and retention risks.

Overworked teams

Internal teams are burdened with manual churn tracking instead of strategic work.

With Churned

Proactive churn management

Predict churn risks early and take action before customers move on.

Automated retention campaigns

Automatically trigger personalised retention campaigns based on predictive insights.

Real-time insights

Continuous monitoring and data-driven decision-making for faster adjustments.

Centralised data

Integrate all customer data sources for easier access and deeper retention insights.

Less manual number crunching

Free up internal teams to focus on strategic tasks instead of manual churn management.

Without Churned

Reactive churn management

Churn is only identified after it happens, leading to lost customers.

Manual retention campaigns

Rely on generic, time-consuming campaigns lacking personalisation.

Delayed insights

Manual reporting slows decision-making and retention actions.

Disconnected data

Siloed data makes it harder to identify patterns and retention risks.

Overworked teams

Internal teams are burdened with manual churn tracking instead of strategic work.

Features

Powerful retention tools for subscription product brands

Churned’s AI-driven tools help companies predict churn, personalise retention campaigns and maximise the lifetime value of customers.

Smarter segmentation

Automatically segment subscribers with AI models to identify high-value, hibernating and at-risk customers for personalised retention strategies.

Smarter segmentation

Timely predictions

Predict churn and reactivation chances per customer with AI insights, helping you act before orders get cancelled.

Timely predictions

Next-best actions

AI suggests the best retention actions per customer, from discounts to personalised offers, boosting retention and upsell rates.

Next-best actions

Convert one-off customers

Turn one-time buyers into committed customers using RFV segmentation to predict the potential for repeat purchases.

Convert one-off customers

Journey Builder

Automate personalised customer journeys—from onboarding to retention—with AI-powered tools that adapt to their behaviour.

Journey Builder

Reporting and analytics

Access clear reports on retention metrics, customer trends and campaign performance to continuously refine your strategies.

Reporting and analytics

See how Churned works

Use Cases

Achieve the results you need with Churned

See why marketers in the subscription products sector use Churned to tackle their retention challenges.

Learn more

Reduce churn

Use Churned’s AI models to predict which customers are at risk of moving away from your brand. Take action with timely campaigns that keep your consumers committed.

Increase reactivations

Pinpoint churned customers most likely to return. Deploy personalised reactivation campaigns using their preferred channels to get them to quickly sign up again.

Create predictable revenue

Segment customers using Churned’s RFM model to target high-value one-time buyers and turn them into loyal customers.

Upsell the right customers

Predict which customers are most likely to upgrade or purchase additional products from your portfolio to increase their lifetime value.

Optimise first impressions

Create personalised onboarding journeys to keep new customers engaged from their first delivery and reduce the likelihood of churn.

Product recommendations

Recommend the right products to the right customers to increase their lifetime value and satisfaction while boosting your recurring revenue.

How Churned works

How Churned works for subscription product brands

Churned unifies data from your existing tools into a single platform to quickly generate deep insights into customer behaviour. AI models identify your at-risk segments and recommend automated steps to retain, reactivate and upgrade your customers.

Explore the platform

Step 1

Connect your data

Integrate your CRM, support, usage, financial and marketing data using APIs or directly from your data warehouse. Churned consolidates this data into one platform so you have a single customer overview.

Step 1

Connect your data

Step 2

Predict behavior

Based on data patterns, our predictive AI model identifies which customers are at risk of churn, ready to renew or primed for reactivation. You can then confidently target the most at-risk segments.

Step 2

Predict behavior

Based on data patterns, our predictive AI model identifies which customers are at risk of churn, ready to renew or primed for reactivation. You can then confidently target the most at-risk segments.

Step 3

Act with automation

Our prescriptive AI model identifies the next best action to perform for each customer segment and automates it. This lets you deliver targeted, timely messages that drive retention and reactivation.

Step 3

Act with automation

Our prescriptive AI model identifies the next best action to perform for each customer segment and automates it. This lets you deliver targeted, timely messages that drive retention and reactivation.

Explore the platform

Customer Success Stories

Yes. Our customers stick with us.

Find out why leading subscription product brands keep using Churned.

SUBSCRIPTION PRODUCTS

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter Duijs

Co-Founder at Thuysvers

SUBSCRIPTION PRODUCTS

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter Duijs

Co-Founder at Thuysvers

SUBSCRIPTION PRODUCTS

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."

Louis Vanderhaeghen

Chief Digital Officer at Just Russel

SUBSCRIPTION PRODUCTS

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."