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Predictive AI that keeps your subscribers from leaving

Reduce churn and grow revenue from the subscribers you already have. Predict cancellations, segment by lifetime value, and automate personalized retention campaigns.

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Trusted by leading direct-to-consumer subscription products

Problem

You only see churn once it's too late.

Data to catch churn early already exists in your stack. What's missing is a way to turn it into personalized action before the subscriber decides to leave.

No early warning system

Most DTC brands only find out a subscriber is at risk once they have skipped a shipment or cancelled, missing the critical window to act.

Wasted resources

Scattered tools and manual processes make it hard for marketers to act quickly and efficiently on retention strategies.

Systems that don't connect

Data scattered across billing, CRM, and marketing tools with no unified system to turn signals into immediate retention campaigns.

High opportunity costs

Without clear data, identifying churn risks becomes extremely difficult, leading to lost time and wasted opportunities.

One offer for everyone

Generic campaigns treat high-value VIPs and early-stage dropouts exactly the same, failing to match the specific incentive to the risk level.

Generic campaigns

One-size-fits-all marketing often gives the wrong impression, leaving customers disengaged and unwilling to continue subscribing to your products.

With/Without Churned

The decision layer between your subscriber data and retention campaigns

Churned helps subscription product brands predict behaviour and personalise strategies that keep customers looking forward to their next order.

With Churned

Proactive churn management

Flag deteriorating subscriber accounts before they cancel to intervene early.

Automated retention campaigns

Automatically trigger targeted retention campaigns based on predictive insights.

Real-time insights

Update subscriber health scores, audience segments, and upsell offers automatically.

Personalized offers

Deliver product recommendations tailored to each subscriber's actual purchase history.

Connected decision layer

Integrate your billing engine, database, and CRM events into a single actionable engine.

Without Churned

Reactive save attempts

Intervene only after a customer enters the cancellation flow and is no longer reachable.

Manual spreadsheet operations

Force lifecycle teams to manually export, clean, and sync static subscriber lists.

Outdated snapshots

Campaigns based on historical reports rather than a subscriber's current engagement.

Margin-killing promo blasts

Send identical discount codes to your entire base, wasting margin on loyal subscribers.

Data you cannot use

Billing, CRM, fulfillment, and marketing data are scattered.

With Churned

Proactive churn management

Flag deteriorating subscriber accounts before they cancel to intervene early.

Automated retention campaigns

Automatically trigger targeted retention campaigns based on predictive insights.

Real-time insights

Update subscriber health scores, audience segments, and upsell offers automatically.

Personalized offers

Deliver product recommendations tailored to each subscriber's actual purchase history.

Connected decision layer

Integrate your billing engine, database, and CRM events into a single actionable engine.

Without Churned

Reactive save attempts

Intervene only after a customer enters the cancellation flow and is no longer reachable.

Manual spreadsheet operations

Force lifecycle teams to manually export, clean, and sync static subscriber lists.

Outdated snapshots

Campaigns based on historical reports rather than a subscriber's current engagement.

Margin-killing promo blasts

Send identical discount codes to your entire base, wasting margin on loyal subscribers.

Data you cannot use

Billing, CRM, fulfillment, and marketing data are scattered.

Features

AI for direct-to-consumer subscription products

Most churn tools tell you who is leaving. Churned predicts who will leave, decides what to do, and executes the campaign automatically.

Churn prediction

Generate customer health scores on signals like recency, frequency, and volume to flag churn risk before cancellation.

Churn prediction

Audience segmentation

Group at-risk subscribers by lifetime value, so your highest-touch offers go to your biggest revenue drviers.

Audience segmentation

Next-best actions

AI decides the single most effective channel, offer, and message for each subscriber and automatically adjusts to behavior.

Next-best actions

Automated campaigns

Campaigns fire the moment a subscriber's behavior signals risk, connected directly into Klaviyo, Recharge, Shopify or your CRM.

Automated campaigns

Personalized Upsell

Product recommendations and upgrade offers are matched to what actually motivates each subscriber.

Personalized Upsell

ROI Tracking

View the continuous revenue generated by your retention flows in real time on your dashboard, backed by automated control groups.

ROI Tracking

See how Churned works

Use Cases

Achieve the results you need with Churned

See why retention and marketing teams at DTC subscription brands rely on Churned.

Learn more

Reduce churn

Use Churned’s AI models to catch subscribers drifting off their replenishment window and intervene before they reach the cancel flow.

Increase subscriber lifetime value

Segment customers using Churned’s RFM model to target high-value one-time buyers and turn them into loyal customers.

Create predictable revenue

Replace reactive, discount-driven retention with a subscriber LTV model you can forecast revenue and demand.

How Churned works

How Churned works for subscription product brands

Churned unifies data from your existing tools into a single platform to quickly generate deep insights into customer behaviour. AI models identify your at-risk segments and recommend automated steps to retain, reactivate and upgrade your customers.

Explore the platform

Step 1

Connect your data

Integrate your CRM, support, usage, financial and marketing data using APIs or directly from your data warehouse. Churned consolidates this data into one platform so you have a single customer overview.

Step 1

Connect your data

Step 2

Predict behavior

Based on data patterns, our predictive AI model identifies which customers are at risk of churn, ready to renew or primed for reactivation. You can then confidently target the most at-risk segments.

Step 2

Predict behavior

Based on data patterns, our predictive AI model identifies which customers are at risk of churn, ready to renew or primed for reactivation. You can then confidently target the most at-risk segments.

Step 3

Act with automation

Our prescriptive AI model identifies the next best action to perform for each customer segment and automates it. This lets you deliver targeted, timely messages that drive retention and reactivation.

Step 3

Act with automation

Our prescriptive AI model identifies the next best action to perform for each customer segment and automates it. This lets you deliver targeted, timely messages that drive retention and reactivation.

Explore the platform

Customer Success Stories

Yes. Our customers stick with us.

Find out why leading subscription product brands keep using Churned.

SUBSCRIPTION PRODUCTS

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter Duijs

Co-Founder at Thuysvers

SUBSCRIPTION PRODUCTS

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter Duijs

Co-Founder at Thuysvers

SUBSCRIPTION PRODUCTS

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."

Louis Vanderhaeghen

Chief Digital Officer at Just Russel

SUBSCRIPTION PRODUCTS

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."