Churn management
The Impact of Churn Prediction for E-commerce
Stephan van Weert
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In short, War Child needed a better understanding of their donors and how to serve them. For War Child this means that it wants to have a lot of knowledge of its supporters, donors and their needs in order to be relevant to every target group at any time and touchpoint. Having a solution that allowed them to quickly respond to prevent churn and hence, extending the customer lifetime of their donors. Trying to make the change to an organization driven by the power of data science/churn analytics, War Child decided to make use of Churned ML. In short, War Child needed a better understanding of their donors and how to serve them.
For War Child this means that it wants to have a lot of knowledge of its supporters, donors and their needs in order to be relevant to every target group at any time and touchpoint. Having a solution that allowed them to quickly respond to prevent churn and hence, extending the customer lifetime of their donors. Trying to make the change to an organization driven by the power of data science/churn analytics, War Child decided to make use of Churned ML. In short, War Child needed a better understanding of their donors and how to serve them. For War Child this means that it wants to have a lot of knowledge of its supporters, donors and their needs in order to be relevant to every target group at any time and touchpoint.
Having a solution that allowed them to quickly respond to prevent churn and hence, extending the customer lifetime of their donors. Trying to make the change to an organization driven by the power of data science/churn analytics, War Child decided to make use of Churned ML. In short, War Child needed a better understanding of their donors and how to serve them. For War Child this means that it wants to have a lot of knowledge of its supporters, donors and their needs in order to be relevant to every target group at any time and touchpoint. Having a solution that allowed them to quickly respond to prevent churn and hence, extending the customer lifetime of their donors. Trying to make the change to an organization driven by the power of data science/churn analytics, War Child decided to make use of Churned ML.
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Stephan van Weert
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