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Reduce donor churn to boost your impact

Churned’s advanced AI platform creates in-depth insights out of scattered data for NGOs with limited resources. Get personalised strategies to retain donors, boost recurring donations and keep your mission on track.

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Reduce donor churn to boost your impact

Book a demo

Trusted by leading NGOs

Problem

Are you struggling to retain valuable donors?

Disconnected data and manual processes are holding NGOs back. Without predictive insights, it’s nearly impossible to reduce churn, prioritise donors and create the impact you need.

Lack of actionable donor insights

Inaccurate data from multiple sources makes it hard to see why donors stop giving or predict who might leave next.

Painfully slow manual processes

Relying on spreadsheets and separate tools slows marketers down, making it harder to act when donors are at risk.

Missed upgrade and reactivation opportunities

Without clear insights, focusing on the right donors to retain, upgrade or reactivate becomes guesswork.

Wasted resources on low-impact channels

Spending on campaigns without proof of ROI diverts resources from initiatives that could deliver greater retention.

Problem

Are you struggling to retain valuable donors?

Disconnected data and manual processes are holding NGOs back. Without predictive insights, it’s nearly impossible to reduce churn, prioritise donors and create the impact you need.

Lack of actionable donor insights

Inaccurate data from multiple sources makes it hard to see why donors stop giving or predict who might leave next.

Painfully slow manual processes

Relying on spreadsheets and separate tools slows marketers down, making it harder to act when donors are at risk.

Missed upgrade and reactivation opportunities

Without clear insights, focusing on the right donors to retain, upgrade or reactivate becomes guesswork.

Wasted resources on low-impact channels

Spending on campaigns without proof of ROI diverts resources from initiatives that could deliver greater retention.

With/Without Churned

Make the choice to retain donors effectively

Churned gives NGOs the tools to predict churn, personalise marketing campaigns and make decisions using the most up-to-date individual donor data.

With Churned

Save time with centralised data

Access all donor insights in one place

Retain donors with predictive insights

Spot at-risk donors early and act fast.

Strengthen relationships through personalised outreach

Automate tailored campaigns that drive loyalty.

Make faster decisions with real-time analytics

Adjust campaign and communications strategies instantly with live data.

Get better results with smarter spending

Focus resources on high-value donors and impactful actions.

Without Churned

Lose track of donors with scattered data

Insights get buried in forgotten spreadsheets and disconnected systems.

Risk losing donors unnoticed

No predictive tools mean churn goes unseen.

Alienate donors with generic campaigns:

Cold and impersonal outreach creates disengagement.

Miss opportunities with delayed adjustments

Limited insights lead to slower actions.

Drain budgets on ineffective strategies

Overspend on campaigns that haven’t been thought through.

With Churned

Save time with centralised data

Access all donor insights in one place

Retain donors with predictive insights

Spot at-risk donors early and act fast.

Strengthen relationships through personalised outreach

Automate tailored campaigns that drive loyalty.

Make faster decisions with real-time analytics

Adjust campaign and communications strategies instantly with live data.

Get better results with smarter spending

Focus resources on high-value donors and impactful actions.

Without Churned

Lose track of donors with scattered data

Insights get buried in forgotten spreadsheets and disconnected systems.

Risk losing donors unnoticed

No predictive tools mean churn goes unseen.

Alienate donors with generic campaigns:

Cold and impersonal outreach creates disengagement.

Miss opportunities with delayed adjustments

Limited insights lead to slower actions.

Drain budgets on ineffective strategies

Overspend on campaigns that haven’t been thought through.

Features

Retention tools for personalised donor engagement

Benefit from a platform built to help you retain donors, reactivate supporters and turn one-off gifts into long-term contributions.

Predictive modeling

Identify churn risks, convert non-structural supporters into regular donors, reactivate former donors and identify those ready to give more.

Predictive modeling

Centralised data

Bring all your donor data into one place to reduce silos and make informed decisions that improve retention, donor upgrades and reactivation strategies.

Centralised data

Meaningful targeting

Segment donors by behaviour and risk of churn to personalise retention, reactivation and upgrade campaigns.

Meaningful targeting

Personalised campaigns

Create marketing campaigns for retention, upgrades and reactivation based on data-driven insights, making sure each message resonates with your supporters.

Personalised campaigns

Reliable data analytics

Access donor-specific insights that guide your retention, upgrade and reactivation strategies, helping you focus on what works.

Reliable data analytics

Nuanced automations

Automate retention efforts and keep improving them with AI-powered recommendations for reactivating churned donors, converting non-structural donors and identifying high-potential supporters.

Nuanced automations

See how Churned works

Use Cases

Achieve the results you need with Churned

Discover how NGO marketers and fundraising teams use Churned to reach their communications and donation goals.

Reduce rising churn rates

Predict which donors are at risk of leaving and take the right steps to keep them engaged using Churned’s advanced AI models.

Reactivate one-time donors

Quickly target churned donors with personalised campaigns through their preferred channels.

Create long-term support

Segment non-regular donors by recency, frequency and monetary value to find conversion opportunities and create tailored engagement.

Generate cost-effective insights

Build detailed donor profiles to uncover insights about loyal and non-loyal supporters to keep improving your marketing ROI.

How Churned works

How Churned works for NGOs

Churned unifies data from your existing tools into a single platform to quickly generate deep insights into donor behaviour. AI models identify your at-risk segments and recommend automated steps to retain, reactivate and upgrade donors.

Explore the platform

Step 1

Connect your data

Integrate your CRM, support, usage, financial and marketing data using APIs or directly from your data warehouse. Churned consolidates this data into one platform so you have a single donor overview.

Step 1

Connect your data

Integrate your CRM, support, usage, financial and marketing data using APIs or directly from your data warehouse. Churned consolidates this data into one platform so you have a single donor overview.

Step 2

Predict behavior

Based on data patterns, our predictive AI model identifies which donors are at risk of churn, ready to donate more consistently or primed for reactivation. You can then confidently target the most at-risk segments.

Step 2

Predict behavior

Step 3

Act with automation

Our prescriptive AI model identifies the next best action to perform for each donor segment and automates it. This lets you deliver targeted, timely messages that drive retention, reactivation and consistent contributions.

Step 3

Act with automation

Explore the platform

Customer Success Stories

Yes. Our customers stick with us.

Find out why leading NGOs keep using Churned.

NGO

"What stood out to us was Churned’s ability to predict donor behaviour using AI. It helped us see patterns we couldn’t before, making it easier to focus on what truly matters in our fundraising strategies."

Ellen

Fundraising Manager

NGO

"What stood out to us was Churned’s ability to predict donor behaviour using AI. It helped us see patterns we couldn’t before, making it easier to focus on what truly matters in our fundraising strategies."

Ellen

Fundraising Manager

NGO

"One of the big benefits of using Churned is having all our data analysed independently in one place. It removes the biases we previously encountered with different suppliers presenting their own interpretations."