Publisher benchmark report 2025
Churn, retention and engagement benchmarks for digital publishers, based on over 10 million data points.
How does your churn rate compare to other publishers? This benchmark report covers practical, AI-driven strategies for onboarding, at-risk intervention, upselling and reactivation, so you can turn retention into a predictable revenue engine.
Why publishers lose nearly 40% of new subscribers within the first 12 months
Why readers are more than twice as likely to cancel because of lack of time (21.3%) as because of price (9.5%)
How AI-driven onboarding can lift 30-day retention by up to 25%
Download the full report to benchmark your own retention metrics and find out which quick wins will have the biggest impact on your subscriber base.
