Platform

Solutions

Resources

Company

Automatically launch your best retention campaigns

Automatically launch your best retention campaigns

CoPilot is a proprietary AI engine that acts as your own personal data science team, delivering an automated solution that reduces churn and drives more revenue.

CoPilot is a proprietary AI engine that acts as your own personal data science team, delivering an automated solution that reduces churn and drives more revenue.

Trusted by

Europe's leading

one-to-many subscription businesses

Copilot

Copilot

Your AI Engine for Smarter Customer Retention

Learn what works for each subscriber and seamlessly automate execution directly within your existing marketing workflows.

Experiment in real time
Experiment in real time

Different actions are continuously ranked and re-ranked to learn what actually works.

Decide the best action

AI finds and selects the top action for each individual subscriber, not the whole group.

Trigger it automatically

Send the winning action into your CRM or marketing tool directly.

Learn and improve with every insight

Most tools treat retention like a one-time A/B test. CoPilot keeps testing, adjusting and refining recommendations in real time as subscriber behavior changes.

Actions are re-ranked continuously as new results come in

Find meaningful differences within your audiences automatically

Stay accurate as new subscribers join and existing subscribers change

Execute campaigns at scale

No custom integrations, developer tickets or manual setup. The top recommended action goes live in your CRM and triggers campaigns automatically

Actions are pushed straight into your CRM via API

Use your existing tools, no custom builds or developer tickets

AI selects a next best action for every subscriber, refreshed daily

Understand every recommendation

Every recommendation comes with a plain-English explanation of who's in it and why that action was chosen. Your team always understands the reasoning behind it

Every recommendation explains who it's for and why

Recommendations adjust as behavior changes

Confidently explain every decision to your team and stakeholders

"Churned helps us stay proactive. Instead of managing 20,000 people, we can segment accounts and focus on the top ones while responding to signals like upsell opportunities or potential churn."

Lloyd Rayner

Chief Revenue Officer, SaaS

"Churned helps us stay proactive. Instead of managing 20,000 people, we can segment accounts and focus on the top ones while responding to signals like upsell opportunities or potential churn."

Lloyd Rayner

Chief Revenue Officer, SaaS

Erik Beentjes

"Before Churned, we relied on manual criteria to build health scores. It was nearly impossible with our diverse customer base and use cases. Churned's data-driven insights replaced guesswork with clear, actionable predictions."

Erik Beentjes

Team lead Digital Customer Success SaaS

Erik Beentjes

"Before Churned, we relied on manual criteria to build health scores. It was nearly impossible with our diverse customer base and use cases. Churned's data-driven insights replaced guesswork with clear, actionable predictions."

Erik Beentjes

Team lead Digital Customer Success SaaS

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."

Louis Vanderhaeghen

Chief Digital Officer, B2C Subscription

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."

Louis Vanderhaeghen

Chief Digital Officer, B2C Subscription

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter

Co-Founder, B2C Subscriptions

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter

Co-Founder, B2C Subscriptions

"One of the big benefits of using Churned is having all our data analysed independently in one place. It removes the biases we previously encountered with different suppliers presenting their own interpretations."

Steffie Jansen

Marketing Manager, NGO

"One of the big benefits of using Churned is having all our data analysed independently in one place. It removes the biases we previously encountered with different suppliers presenting their own interpretations."

Steffie Jansen

Marketing Manager, NGO

"Churned provides us with 95% of the intelligence we need at a fraction of the cost it would take to build and maintain in-house tools. It’s a no-brainer for optimising churn prevention."

Kees de Graaf

Deputy publisher

"Churned provides us with 95% of the intelligence we need at a fraction of the cost it would take to build and maintain in-house tools. It’s a no-brainer for optimising churn prevention."

Kees de Graaf

Deputy publisher

Why Churned

It’s not AI-powered.
It’s AI we built.

You can't solve today's retention challenges with yesterday's tools. Customer behavior is complex, with hundreds of variables that manual analysis and simple A/B tests can't capture. That's why we built our own AI solution.

Beyond traditional retention tools

Co-Pilot was designed to overcome the limits of manual analysis, A/B testing, and generic AI. It processes behavioral signals to prescribe proactive interventions, moving beyond simple correlations to prevent churn.

Years of specialized research

Our approach is grounded in years of specialized research from a leading European university data science professor. This foundation gives our algorithms a critical advantage in understanding the complex, causal drivers of customer behavior.

Better than building in-house

Building an effective model in-house is a massive undertaking, requiring 6-12 months and significant infrastructure costs. Co-Pilot gives you the same level of advanced algorithms and continuous optimization from day one, saving you the overhead.

Frequently asked questions

Is this just another "AI-powered" product?
How can the Co-Pilot be used?
How long does it take to go live?
How much data is needed?

Health Score

All sectors

+22.6%

8.2

See Churned in action

Want to know how Churned can help your business? We'll show you how.

See Churned in action

Want to know how Churned can help your business? We'll show you how.

We’ve got you. Sign up and stay updated

Churned uses your data only to manage your account and provide requested services. We may contact you about our offerings—tick above if you agree.

Unsubscribe anytime. Learn more in our Privacy Policy.
By submitting, you allow Churned to process your data for the requested content

© 2025 Churned  All rights reserved

DESIGN BY WIDEHUE

We’ve got you. Sign up and stay updated

Churned uses your data only to manage your account and provide requested services. We may contact you about our offerings—tick above if you agree.

Unsubscribe anytime. Learn more in our Privacy Policy.
By submitting, you allow Churned to process your data for the requested content

© 2025 Churned  All rights reserved

DESIGN BY WIDEHUE