Muus Ebbelaar

Muus Ebbelaar is a Go-To-Market (GTM) specialist at Churned, an Amsterdam-based predictive AI platform helping subscription and B2B SaaS businesses eliminate churn. Having been part of Churned’s commercial and growth team since 2022, Muus works directly with subscription leaders to replace reactive support loops with automated, predictive customer success workflows. With a formal background in marketing management from the Amsterdam University of Applied Sciences (Hogeschool van Amsterdam), Muus focuses on the intersection of customer lifetime value (CLV), dynamic cohort segmentation, and data unification. He regularly writes on the Churned blog about scaling CS operations with machine learning, running rigorous retention A/B tests, and unlocking churn signals hidden inside enterprise data silos.