Maarten Doornenbal

Maarten Doornenbal is the Co-Founder and Chief Commercial Officer (CCO) of Churned, an Amsterdam-based AI platform that utilizes predictive and prescriptive machine learning to prevent customer churn. Leading commercial operations, sales strategy, and revenue growth since co-founding the company in January 2020, Maarten brings deep expertise in B2B software sales, recurring revenue unit economics, and tech entrepreneurship. Backed by venture funding from Goldfish, Maarten collaborates directly with subscription business leaders to shift organizations from reactive retention tactics to proactive algorithmic intervention, regularly authoring insights on subscription economics, predictive analytics, and scaling revenue.